Understanding the Difference between SEM and SEO

Kevin Dean – Tuesday, February 02, 2010 While the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are often used interchangeably, contrary to common thought, there are differences. SEO concerns using website design and content, backlinks, and other strategies to spawn free traffic. SEM involves traffic that is bought whether through pay-per-click (PPC) advertising, paid inclusion, or even…

Three Website Design Mistakes to Guard Against

Kevin Dean – Wednesday, January 27, 2010 A poorly designed website can destroy the hard work you put into your SEO and SEM before you even get the site off the ground. When you spend time and effort in attracting visitors, only to drive them away because of a bad design, you’re defeating your own…

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