We started by scrubbing their website, working to make it more user friendly. There was no budget for a rebuild at the start, but if we were to drive traffic to the site, understanding this company’s capabilities was vitally important.
Once the site was set up for user flow, we initiated highly targeted AdWords ads for specialized services, and those seeking quick turns and hands-on support. Essentially, we were bootstrapping our SEM efforts by generating new business to get more business on the web.
Later as the business evolved into its dedicated office and manufacturing space, we rebuilt the site, added a blog, and developed SEO presence. The company continued to grow, consuming more of the building they were in with new private financing made avail- able by their unique services and continued growth.