Responsive web design provides an optimal viewing experience for each user regardless of which device they are using. The designer will ensure that your website has the proper navigation elements, screen layouts, text, images, audio/video players and more that will automatically adjust themselves depending on the device.
With responsive design, you don’t need to spend extra time or money creating a second website for mobile users. Nor do you need to put in the time to manage two separate sites and their respective campaigns. For these reasons, and many more, responsive web design is the gold standard by which today’s websites adhere to.
Let’s take a look at the top five benefits to responsive web design.
- Ultra Flexible
Responsive web design is undeniably fluid, meaning that the content moves freely across the screen to fit the device. Whether you’re viewing a website on a tiny smartphone or a massive desktop, the website images and grids will fill out the screen appropriately, appearing as if it was designed for that specific device.
- Superior User Experience
Users deserve a seamless experience regardless of the device they are using. Responsive web design caters to all audiences and provides them with the optimized user experience they are craving. No scrolling or resizing is needed, and everything loads quickly for easy browsing and site navigation. Leaving your site happy creates positive vibes toward your brand.
Responsive web design does not have to be expensive. There is only one site to maintain, so that saves money right off the bat. One website costs less than two; it’s simple math. Not to mention, having one website is good for SEO, so you’ll get more traffic and leads from your website. This increases sales and ROI.
Google recommends having a responsive website. It’s the industry standard, and it’s much easier for Google to crawl and index one site so that it can be ranked accordingly. Therefore, Google rewards websites that are responsive. Just by setting up a responsive design, you can boost your rankings in the SERPs and make Google happy.
- Easy to Manage
Having a separate site for mobile users and desktop users means you have to create two separate SEO campaigns. Who wants that? With a responsive website, you only have to run one SEO campaign, and you can still launch a separate mobile SEO strategy by incorporating mobile-specific keywords.
WSI Net Advantage can help you build a responsive web design that will convert users. Call us today to learn more at 510-687-9737 or fill out our contact form and we’ll get back to you!
About the Author
Kevin Dean, President of WSI Net Advantage…
The Best Digital Marketing Insight and Advice
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