Approach
By redesigning their website, it became mobile friendly and much cleaner to read by visitors. The core content was supplied largely by the customer, but we added our search engine optimization knowledge, by understanding what Google is looking for in order to index and display their content in order to generate more leads.
We also started adding more relevant application, industry and problem-oriented content that we developed. The point was to show prospective customers that our customer was unique in their knowledge and approach toward engineering solutions. We also manage occasional, targeted Google Ads for events and specific services as needed.