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Maximize Your Online Marketing Budget with These 8 Tips

Maximize Your Online Marketing Budget with These 8 Tips Do you know how much you spend on marketing each year? A well-defined marketing plan gives you what you need to target the right people and grow your business while earning a profit. However, if you don’t keep on top of your spending, you can quickly…

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The Dos and Don’ts of PPC Advertising for Higher Education

The Dos and Don’ts of PPC Advertising for Higher Education Paid search advertising is an important part of your higher institution’s digital marketing strategy. It boosts relevant traffic to your site, increases brand awareness and gives you full control over your campaigns. The problem with paid search is that it can quickly run through your…

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