Posts Tagged ‘ppc’

Small Business Tips for the Holiday Season

Small Business Tips for the Holiday Season  The combination of online shoppers and in-store foot traffic provides many opportunities to boost your bottom line over the holiday season. As wonderful as this is, it’s also a long haul for small businesses. Between longer hours, extra inventory and smooth point of sale (POS) transactions, the month…

The Dos and Don’ts of PPC Advertising for Higher Education

The Dos and Don’ts of PPC Advertising for Higher Education Paid search advertising is an important part of your higher institution’s digital marketing strategy. It boosts relevant traffic to your site, increases brand awareness and gives you full control over your campaigns. The problem with paid search is that it can quickly run through your…

10 Benefits of PPC for Your Small Business

Small to medium-sized businesses (SMBs) sometimes feel that they’re at a disadvantage compared to their larger competitors. While it’s true that smaller companies don’t have as much budget to work with, digital marketing levels the playing field. Rather than your small company vying for attention, you can create highly targeted ads that reach your niche…

4 Great Reasons to Use PPC

Some businesses are hesitant to dip their toes into pay per click because they’re not sure that it’s going to be worth the investment. Yet today, more than ever, businesses need to claim their online territory if they want to be noticed before their competitors. This is where paid search becomes crucial.   While search…

DIY vs Hiring an SEO Agency

When starting a business, it’s common for owners to want to take everything on by themselves. Money may be tight, so they read up on SEO, PPC, social media and other online marketing efforts. Yet as their business starts to grow, they find it more challenging to manage all of these channels efficiently. Additionally, with…

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