Some businesses are hesitant to dip their toes into pay per click because they’re not sure that it’s going to be worth the investment. Yet today, more than ever, businesses need to claim their online territory if they want to be noticed before their competitors. This is where paid search becomes crucial.
While search engine optimization is an excellent way to drive targeted traffic to your website and increase your visibility and rankings, it’s slow to produce results. Paid search can help you claim valuable real estate space in the meantime and inform your other marketing channels.
Here are four great reasons to use PPC in 2016.
Back in the day, companies would get burned from spammy clicks, giving PPC some of its bad reputation. This is no longer the case. In fact, one of the reasons why pay per click is so straightforward is because you only have to pay when an interested person clicks on your ad and engages with it. You know exactly where your budget is going, unlike some of your more ambiguous marketing campaigns.
The pay per click model is flexible. You may set a daily cap so that you don’t go over a certain limit. It’s also easy to change this cap so that you can adjust your budget accordingly. If you don’t have a lot of money to spend, that’s okay. The effectiveness of your ads isn’t necessarily based on the size of your budget. It’s all based on the keywords and the competition for them in your industry.
With so much clutter on the internet, it’s becoming harder for brands to get noticed. That’s where PPC comes in handy. It allows you to cut through the clutter and reach the right people at the right time. Thanks to PPC’s location targeting and delivery options, you can reach people at specific places and times. You can even target them according to the device that they are on, helping you to drive foot traffic in your store.
Unlike search engine optimization that takes time to produce results, pay per click shows results right away. There are many factors that play into the results that you see and how quickly you see them, but you can expect to have some improvement as soon as the next day. A pay per click campaign can be very useful when you want to drive immediate traffic, boost ROI or fill in the gaps while you wait for your SEO campaign to take effect.
Learn how to drive more traffic to your website with PPC! Schedule your consultation with WSI Net Advantage by calling 510-687-9737 or filling out our contact form.
Kevin Dean, President of WSI Net Advantage…
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