How Your LinkedIn Profile Should Look in 2019 Your LinkedIn profile should be a living, breathing snapshot of your professional life. If you’re treating it like a stale resume, then you’re using the platform wrong. It’s 2019 – and your LinkedIn profile should look like it! Lucky for you, we’ve researched the best LinkedIn profiles…
Tips for Claiming and Optimizing Your Google My Business Profile If you own a local business and want to get discovered in the local search results, it’s important to maintain a great Google My Business (GMB) profile. The details included in the listing are shown to users when they search for businesses related to yours…
How to Create an Effective Mobile Marketing Strategy Mobile marketing is a digital marketing strategy that is intended to target people on their smartphones, tablets and other mobile devices. Digital marketing has shifted to mobile because the majority of people now own a smartphone. In 2015, this was brought to a realization as mobile searches…
Maximize Your Online Marketing Budget with These 8 Tips Do you know how much you spend on marketing each year? A well-defined marketing plan gives you what you need to target the right people and grow your business while earning a profit. However, if you don’t keep on top of your spending, you can quickly…
The Dos and Don’ts of PPC Advertising for Higher Education Paid search advertising is an important part of your higher institution’s digital marketing strategy. It boosts relevant traffic to your site, increases brand awareness and gives you full control over your campaigns. The problem with paid search is that it can quickly run through your…
