Why Digital Marketing Should be a Top Priority for Your College or Trade School Online marketing for educational institutions has become a necessity. If you don’t have a strong online presence, prospective students won’t be able to find you in their online research. Fortunately, it’s never too late to get your college or trade school…
10 Ways to Optimize a Piece of Content When you search for information online, Google’s job is to show you the best content first. Thanks to its core algorithm, Rank Brain, Google has become more sophisticated at identifying the best content. But, Google can’t do it all on its own. It needs help – and…
Want to Increase Email Open Rates? Follow these Tips Do you want to increase your email open rate? Email is one of the most successful marketing channels. For every $1 spent, you can expect an average return of $38. Not even social media can compete with this return on investment! However, you’re only going to…
Ways to Get Your Site Ready for Mobile-First Indexing No matter who your audience is, you can expect two things: they want information from your brand to be easily accessible and available at their fingers, and they want instant gratification. With this in mind, it’s no wonder why Google is shifting to mobile-first indexing. Rather…
A Simple Guide to Writing More Effective Blog Content Writing a blog post may sound easy, but so much more goes into the process. Each blog post has a job to do, whether that’s informing readers or getting them to take action. As you contribute more content to your blog, you can strengthen your brand…
