How to Create Content for Every Stage in the Buyer’s Journey Have you ever bought something immediately after seeing it? Perhaps you have, but this isn’t the norm. Typically, it takes a person several stages before they become a customer. This is called the sales funnel and it can include anything from looking up a…
7 Ways to Convert Social Media Followers into Paying Customers Social media is an excellent marketing tool that can help you gain visibility, build brand awareness and evolve into an industry leader. But, it can be difficult to get followers to convert to buyers. Fortunately, there are steps you can take to make the most…
Importance of Online Reviews – and How to Get More! How important are online reviews? Well, you be the judge! 90% of consumers read online reviews before making an online purchase 88% of shoppers trust online reviews just as much as personal recommendations 31% of customers are willing to spend more on a product with…
How Your LinkedIn Profile Should Look in 2019 Your LinkedIn profile should be a living, breathing snapshot of your professional life. If you’re treating it like a stale resume, then you’re using the platform wrong. It’s 2019 – and your LinkedIn profile should look like it! Lucky for you, we’ve researched the best LinkedIn profiles…
Tips for Claiming and Optimizing Your Google My Business Profile If you own a local business and want to get discovered in the local search results, it’s important to maintain a great Google My Business (GMB) profile. The details included in the listing are shown to users when they search for businesses related to yours…
