How to Create an Effective Mobile Marketing Strategy

How to Create an Effective Mobile Marketing Strategy Mobile marketing is a digital marketing strategy that is intended to target people on their smartphones, tablets and other mobile devices. Digital marketing has shifted to mobile because the majority of people now own a smartphone. In 2015, this was brought to a realization as mobile searches…

Maximize Your Online Marketing Budget with These 8 Tips

Maximize Your Online Marketing Budget with These 8 Tips Do you know how much you spend on marketing each year? A well-defined marketing plan gives you what you need to target the right people and grow your business while earning a profit. However, if you don’t keep on top of your spending, you can quickly…

The Dos and Don’ts of PPC Advertising for Higher Education

The Dos and Don’ts of PPC Advertising for Higher Education Paid search advertising is an important part of your higher institution’s digital marketing strategy. It boosts relevant traffic to your site, increases brand awareness and gives you full control over your campaigns. The problem with paid search is that it can quickly run through your…

What are Featured Snippets and Why do they Matter?

What are Featured Snippets and Why do they Matter? Have you been hearing about featured snippets lately? Featured snippets are quick summary responses to a user’s query. They are generated by Google from the content available in specific search results. If Google finds content on one of your pages that is “rich in data” and…

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