The Dos and Don’ts of PPC Advertising for Higher Education

The Dos and Don’ts of PPC Advertising for Higher Education Paid search advertising is an important part of your higher institution’s digital marketing strategy. It boosts relevant traffic to your site, increases brand awareness and gives you full control over your campaigns. The problem with paid search is that it can quickly run through your…

What are Featured Snippets and Why do they Matter?

What are Featured Snippets and Why do they Matter? Have you been hearing about featured snippets lately? Featured snippets are quick summary responses to a user’s query. They are generated by Google from the content available in specific search results. If Google finds content on one of your pages that is “rich in data” and…

Why Digital Marketing Should be a Top Priority for Your College or Trade School

Why Digital Marketing Should be a Top Priority for Your College or Trade School Online marketing for educational institutions has become a necessity. If you don’t have a strong online presence, prospective students won’t be able to find you in their online research. Fortunately, it’s never too late to get your college or trade school…

10 Ways to Optimize a Piece of Content

10 Ways to Optimize a Piece of Content When you search for information online, Google’s job is to show you the best content first. Thanks to its core algorithm, Rank Brain, Google has become more sophisticated at identifying the best content. But, Google can’t do it all on its own. It needs help – and…

Want to Increase Email Open Rates? Follow these Tips

Want to Increase Email Open Rates? Follow these Tips Do you want to increase your email open rate? Email is one of the most successful marketing channels. For every $1 spent, you can expect an average return of $38. Not even social media can compete with this return on investment! However, you’re only going to…

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