Google Sending Notices to Sites with Mobile-First Indexing Issues
Google is sending out notices to sites that have mobile-first indexing issues. If you are one of them, you are probably wondering what you can do to get your site ready for mobile-first indexing. Google’s notice should include the areas that need your attention, but there are other things you can do to prepare your site. In the end, these improvements will lead to optimized webpages that are visible in the search results.
Let’s cover the basics on mobile-first indexing, what it means for your site and how to optimize your webpages accordingly.
Mobile-first indexing is not another type of indexing. Instead, it means that the mobile version of your website is the one Google will include in their index. The reason why it’s called “mobile-first” is because if a site doesn’t have a mobile-friendly version, the desktop version can be included in the index. That said, a lack of mobile friendliness will have a negative impact on your site.
You can also think of “mobile-first” as referring to the primary version of your website. Therefore, if your desktop and mobile sites are equal, you shouldn’t see any major differences in how your website performs in the search results. On the other hand, if your mobile site doesn’t have as much content as your desktop site, you could see a drop in rankings when your site makes the switch.
Bottom line: Mobile-first indexing means that Google will crawl and index your mobile site first. This is why having a mobile-optimized site is more important than ever.
Google is planning on moving all sites to mobile-first by the end of 2020. More than half of sites have already made the switch. Currently, Google is sending out notices to webmasters that have mobile-first indexing issues. The issues are listed out, making it easy to determine what areas require your attention.
As long as you address the noted issues, you can ensure a smooth transition to mobile-first indexing and similar or better placement in the SERPs. Some common errors you may have on your site include video issues, missing images and page quality issues. If you need help updating your website, contact your web developer for assistance.
As your web developer makes updates to your site, now is also a good time to go through your pages and make sure they offer a mobile-friendly experience. When your website is easy and enjoyable to use, people will spend more time on it, increasing conversions and sales.
Below are the best ways you can optimize your site for mobile-first indexing:
Did you receive a notice from Google saying that your site has mobile-first indexing issues? Or perhaps you just want to make sure that your site is ready for mobile-first indexing. Either way, WSI Net Advantage is here to help! We’ll make sure that your site successfully migrates to mobile-first indexing with no problems. Call us today or fill out our contact form to learn more.
Kevin Dean, President of WSI Net Advantage…
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