Posts Tagged ‘branding’

How to Convert Blog Posts Into Video Content

One Way to Convert Blog Posts Into Video Content  Video marketing is hot right now. It’s an effective way to communicate your brand story and build relationships with customers. Because video is entertaining and easy to consume, more consumers are craving it. Consider that 43% of people want to see more video content from brands,…

Direct Response vs Branding Campaigns

Direct response advertising and branding are two different styles of marketing. Rather than putting all of your advertising budget into one or the other, you should balance them somewhat equally. Direct response advertising fulfills short-term goals and branding provides long-term ones. By better understanding these two different types of advertising, you can make smart decisions…

6 Ways to Build Your Brand

Building your brand is something that you’re always doing. It’s necessary because your brand is always changing, and you need to readjust your marketing strategy to reflect this. Another reason why brand building is constant is because you look to sell to new markets. If you’re a local company, your original business goal was probably…

How to Make Your Blog Images Stand Out on Social Media

You probably already know the many advantages to using visual media in your content. Visuals are processed by the brain faster than text, and most information transmitted to the brain is in a visual form. Images and video content are also far more likely to engage your audience, encourage them to visit on your site…

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