Your LinkedIn profile should be a living, breathing snapshot of your professional life. If you’re treating it like a stale resume, then you’re using the platform wrong. It’s 2019 – and your LinkedIn profile should look like it! Lucky for you, we’ve researched the best LinkedIn profiles and what they share in common. By applying the following tips to your own profile, you can take control of your brand image and what it says about you.
Here is what your LinkedIn profile should look like in 2022 and beyond. Be sure to check back for updates!
There is some information that every successful LinkedIn profile needs. Adding these essentials is almost guaranteed to make your profile appear in more results.
LinkedIn is just as social as Facebook or Instagram. Aside from setting up a killer LinkedIn profile, you should also be active on the platform. The difference is that instead of sharing what you’re having for lunch or how you’re feeling at the moment, you’re engaging in business talk.
Here are some tips for being social on LinkedIn.
LinkedIn leaves plenty of room for your personality. By showing your tone and voice, you can separate yourself from others in your industry.
Some of our favorite profiles are written in the first person. This tone sounds warm and personal. After all, no one knows you better than yourself! You can describe what skills and experience you have as well as what drives you.
Second person works, too, especially if you work for an agency or firm. “We” and “us” sound inclusive and shows others that you are part of a team. If you have a lot of accomplishments and experience but don’t feel comfortable writing in the first person, use the third person instead.
Whichever tone you choose to write in, make sure it’s friendly and human. Avoid being bland or predictable. Show that there is a real person behind the profile and how it might feel to work with you.
Once your LinkedIn profile is set up with the right ingredients, you need to continually update it. Publish the content you’ve written. Share the projects you’ve completed. Invite people to your events. Showing your work is the most effective way to boost your brand reputation and control your online presence.
When you do post things to your profile, such as a white paper or how-to guide, make sure you include a compelling call to action. It’s important to let people know what you want them to do next. If you want them to call you, make this known and include ways to get in touch.
Staying active on LinkedIn has other benefits beyond being front and center. A few other ways you can benefit are by:
LinkedIn is just like any other social platform – it’s a living, growing snapshot of your experience and achievements. As with other channels, you can’t just “sell” on LinkedIn. You need to build relationships with others first. By following the tips above and keeping an active, engaged presence, you can build a friendly and informed brand image on the professional network.
If you’re struggling to get noticed on LinkedIn, the LinkedIn experts at WSI Net Advantage can help! Let us take a look at your profile and make recommendations that can propel you further. Shoot us a quick message or give us a call at 510-687-9737.
Kevin Dean, President of WSI Net Advantage…
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