Lawyers are busy people. Between drawing up legal documents and representing clients, most attorneys don’t have time to worry about SEO and search rankings! This is why many lawyers outsource their SEO needs to an online marketing agency. To remain competitive, you must choose your SEO firm carefully. Not only should they be competent in their services but also honest and ethical. It’s your law firm on the line, after all.
WSI Net Advantage provides SEO services to many businesses, including lawyers. We realize that this industry is competitive, but there are small tweaks that can be made to increase visibility and traffic to your site. Today, I want to share with you the many ways that you can grow your law firm using SEO – and some you can do on your own! Not every service is worth paying for, so if you’re looking to cut costs, I’ll teach you how.
How Important is SEO for Lawyers?
Google is one of the best ways for clients to find your services. 96% of people seeking legal advice use a search engine. Many of these legal searches are non-branded – “San Jose divorce attorney” or “workers comp lawyer in San Jose.” Having an SEO strategy helps you rank for these terms so people can find your services.
Bottom line: You need SEO to help your website get seen in the search results when people search for legal services. Without an SEO strategy, it’s likely that your website will get lost in the sea, and clients that could have been yours will go to your visible competitors.
Now that you know how important SEO is to your practice, let’s discuss the things your SEO firm should be doing for you. You don’t want your law firm to get caught up with an SEO “professional” who is dishonest and unethical.
What Should Your SEO Provider Do for You?
SEO requires time, patience and diligence – it does not work overnight. Be weary of SEO firms that promise immediate first page rankings or guaranteed traffic. SEO is a process and part of a long-term strategy. If you use shortcuts or black hat tactics to get quick placement, Google will penalize your site.
Here are some of the things that your SEO agency should be doing for you.
What are the Benefits of Working with an SEO Firm?
Hiring an SEO firm has endless benefits for your law firm. With more traffic coming to your site, you’ll need the extra time to work with clients! Let’s explore the benefits to hiring an SEO company for your law firm.
Law Firm SEO You Can Do on Your Own
Your SEO firm will be happy to help with all of your SEO needs, but there are a few things you can do on your own. These things only take a few minutes and can have a profound impact on SEO.
SEO can be confusing territory to navigate, especially for law firms where the competition is high. WSI Net Advantage works with lawyers in all fields, and we’re happy to create a successful SEO strategy for your firm. We are always honest and ethical, and we’ll walk you through some of the things you can do on your own to boost SEO and save money. Call us today to chat (it’s friendly and free!) at 510-687-9737 or fill out our contact form and we’ll give you a call back.
Kevin Dean, President of WSI Net Advantage…
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