WHAT IS ECO-FRIENDLY PACKAGING?

Eco-friendly packaging has become all the rage. The increasingly environmentally conscious consumer is becoming more and more aware of how wasteful packaging can be, and they’re demanding that producers do something about it. But what is eco-friendly packaging exactly? Is it as simple as a reduction in single-use plastics in favor of recyclable materials? Or is there more than meets the eye when it comes to packaging that is eco-friendly?

At Pacific Color Graphics, our experts can help design packaging for your product that will surpass the eco-friendly expectations of today’s consumer. We design packaging for food products, games, electronics and cannabis, all with eco-friendly materials and designs.

The Many Facets Of Eco-Friendly Design

When it comes to designing an eco-friendly package, its important to understand that it’s a balance between creating visually satisfying and functional packaging that still manages to reduce waste. There are several considerations when it comes to designing packaging in this way:

• Biodegradable and recyclable materials. This is the most noticeable way to impress consumers. Using materials that can be 100% recycled, broken down or even composted ensures that your product packaging isn’t harming the environment.
• Using less material. Package designs can sometimes include an overabundance of materials. This is usually to ensure that the product arrives safely to store shelves or front doors. Smart package design uses less layers, without sacrificing the safety of the product.
• Smaller packaging. Designing smaller packaging is a great way to create safe packaging that doesn’t need as much material. Packaging that fits to the form of its product will keep it from jostling in transit.
• Color Scheme. Color has always played a very important role in selling a product. With packaging, sticking to the natural colors of your packaging material will help to sell your eco-friendly brand to consumers. Not to mention that using less dye is better for the environment!

Pacific Color Knows Eco-Friendly Packaging

Now that you understand what eco-friendly packaging is, our experts want to help you out. Designing eco-friendly packaging is a crucial step in selling your product to consumers. At Pacific Color Graphics we can design packaging that will stand out from the crowd as beautiful and environmentally friendly. Click here to visit us online and request a quote or call us today at 888-551-1482.

Originally posted at https://www.pacificcolor.com/blog/what-is-eco-friendly-packaging/