Web Design Trends for 2016

Web design trends come and go, that’s for sure. But that’s all part of the game. If you want to be relevant and have a website that impresses, you need to stay on top of the latest trends. While you don’t need to incorporate every trendy detail into your site, you should have a vision that fits your audience and keeps you relevant.

 

As we move into 2016, it’s important to be open and accepting of changes, particularly those that will provide your users with a unique, enhanced experience when interacting with your brand. Don’t forget that all designs need to be mobile-friendly as well. More people are accessing the Web through their mobile devices, and they want crisp, clean, user-friendly sites.

 

Let’s take a look at some of the web design trends predicted for 2016.

 

Almost-Flat Design

 

Flat design got some love in 2015 thanks to its bold colors, simple shapes and seamless typography. Users appreciate the minimalist design that avoids frills and fluffs and works well on all devices. In the coming year, look for almost-flat design to be the new thing. Almost-flat combines the simplicity of flat design with depth and dimension.

 

Hand-Drawn Images

 

While stock images are great for quick projects and low budgets, it can really make a difference to use custom photography for some of your content. To shake things up, expect to see more hand-drawn illustrations in the coming year. These quirky illustrations are truly unique and add a new element to your website. If you’re not one to draw, don’t worry. Freelance artists are your go-to sources for these images.

 

Custom Typography

 

The font that is used on your website makes a difference. If it’s done right, it can transform the way you deliver information. If it’s done badly, it can make your website look flawed. While there’s an endless amount of fonts that can be downloaded online, you can also have your font custom made. Let your web designer know that you want a distinct font that aligns with your brand.

 

Moving Images

 

Moving images are the balance between videos and photos. If you’re not sure if you want to use a video or photo on your website, consider the power of a moving image. It uses less bandwidth than a video but it captures more interest than a standard photo would. A moving image can also liven up your website’s background and keep a visitor on your page for longer.

 

Interactive Storytelling

 

People love to hear stories, which is why storytelling has been a successful way to reach customers. Expect to see marketers taking things to another level in 2016. Interactive storytelling encourages customers to put themselves into the story and imagine what they would do. This type of interaction grasps curious consumers and leaves them wanting more.

 

Give your website a makeover for the New Year. WSI Net Advantage will help you put your best foot forward and make a great first impression with potential customers. Call us today at 510-687-9737, or fill out our contact form on our website.

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