Top Tips for Managing Your Online Reputation
Regardless of the size of your business, any type of negative information on the Internet can damage your reputation and affect your bottom line. People turn to the Internet to learn about today’s brands, how they do business, what the quality of their products is like and how they treat their customers. It’s important to manage your online reputation so that people have a positive perception of your business.
Here are some of the best tips for managing your online reputation.
Take Control of Your Search Engine Results Page (SERP)
You shouldn’t be content with having just a couple of links at the top of the SERPs. Instead, you should continue to dominate this page with as many listings as possible. Search engine marketing can help with this, but you should also be focused on creating fresh content, claiming local and social profiles and building SlideShare presentations, infographics and press releases.
Claim Profiles on Social Media
Claim your brand’s social media profiles and use them. Some social networks are going to benefit you more than others, especially the ones where your audience is. Still, it’s a good idea to claim your profiles and update the information so that others won’t hijack your name. Plus, owning your social media profiles gives you a bigger online presence and helps you control more spots in the SERPs.
Contribute to Your Blog
One of the best ways to engage your audience is through your blog. Develop a professional blog that has its own URL with the brand name in it. Contribute information about your company, your products, industry trends and important news. Blogs attract traffic, so this helps in generating leads and building your reputation. Plus, the blogs will show up in the SERPs and promote your business in a positive manner.
Utilize Press Releases
While company news is a great way to share information about your business, don’t rely on it entirely. Use press releases to write about events you’re sponsoring, partners you’re working with and new product launchings.
Make Room for Videos
If you don’t have a YouTube channel yet, create one. You can ask customers to upload videos of them using your product. Videos are easily shared and rank well on Google and other search engines. You can also do the same with images. On your social channels, encourage customers to submit photos of the most interesting uses for your products.