Tips for Creating a Successful Mail Campaign

Tips for Creating a Successful Mail Campaign

WSI Genesis

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market.
Below are some helpful tips for creating a successful mail campaign that drives results and increases profits.

Build A List Of Prospects

A healthy mail campaign relies on a list of targeted individuals. You can build your own list or purchase a targeted consumer mailing list from a reputable business. Creating your own direct-mail list is preferred, though it can take some time. Start by gathering lead information from online forms or in-store visits. When you have a promotion to run, narrow down your list to target the customers most likely to be interested in that particular offer.

Add A Value Proposition

Sending a postcard in the mail is usually not enough to gain your prospects’ attention. You should include some type of bonus, rebate or promotion that will get your recipients to act. To increase conversions, choose a time-sensitive offer. Include a coupon code or offer code so that you can easily track your campaign’s response.

Hire A Graphic Designer And Copywriter

This is your opportunity to make a great first impression, so it’s best to work with a professional printing company like Pacific Color Graphics. We have top-of-the-line web printing technology that allows us to handle complex projects in various colors and multiple formats. We’ll be happy to manage the entire campaign by partnering with local mail houses to deliver the best postage pricing.
Aside from a professional design, you also need professional content. Target your product’s features and benefits and how they improve quality of life. To motivate your customers, always include a strong call-to-action that tells them what to do next.

Test The Market

Before you launch a direct-mail campaign, it’s best to test the waters. Send out your mailers to a smaller target market and measure its success. Which strategies worked well? What didn’t? If you were unable to reach a small audience, you probably won’t see different results with a larger audience. Take a step back and figure out what you can do differently to make your offer more enticing.
Setting up an effective mail campaign requires knowledge and careful planning. Give yourself the right ingredients for a successful mail campaign by choosing Pacific Color Graphics as a marketing partner. Call us today at 888-551-1482 or contact us by filling out this form.
Originally posted at

About the Author

Kevin Dean, President of WSI Net Advantage...


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don't stop the learning now!

Here are some other blog posts you may be interested in.

The Role of an Arborist for Commercial Landscaping

The Role of an Arborist for Commercial Landscaping Summary: There are many facets to caring for the grounds of your c...

6 Email Marketing Metrics You Should Be Tracking

| , ,
EMAIL MARKETING 6 Email Marketing Metrics You Should Be Tracking MAY 1, 2020 | 2 MINUTES TO READ Kevin Dean President...

Small Business Marketing Tips During the Coronavirus Outbreak

| , ,
Small Business Marketing Tips During the Coronavirus Outbreak Small Business Marketing Tips During the Coronavirus Ou...