If you own a local business and want to get discovered in the local search results, it’s important to maintain a great Google My Business (GMB) profile. The details included in the listing are shown to users when they search for businesses related to yours in Google Search and Maps. By claiming and optimizing your account, you can ensure that the information shown to consumers is displayed correctly.
This post will cover everything you need to know about claiming your GMB profile, adding the right content and optimizing your account so that it appears in the local searches. Plus, Google has recently introduced a number of new features to GMB that makes having a profile more rewarding, albeit more competitive.
Google generates listings for businesses based on the information provided online. If there is enough information about your company, you probably have a Google My Business profile already. Claim your listing to have control over your account and keep everything updated and secure. If you don’t see a listing for your business, you’ll need to create one.
Here are the steps to follow when claiming your listing.
There are a few more ways to get more from your Google My Business listing.
Even when your profile is completely filled out, the fun doesn’t stop there. To keep your listing engaging, contribute content to Google Posts. This feature was first opened to all businesses in 2017, yet many are not taking full advantage of it. Break the mold and start sharing useful content that will help your business appear in local searches.
Google Posts allow you to add text, photos, gifs, call to action buttons and more. Examples of content you can share are:
There are many ways for customers to find your local business, and one of the most powerful is Google My Business. Claim and optimize your GMB account today to start reaping the benefits. If you already have a profile, take some time to add fresh content, update images and include relevant keywords. GMB is a free tool with plenty of potential. Why wouldn’t you use it?
Need help setting up your Google My Business listing? Contact WSI Net Advantage at 510-687-9737 or fill out our contact form and we’ll be happy to help!
Kevin Dean, President of WSI Net Advantage…
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