Posts Tagged ‘advertising campaigns’

Direct Response vs Branding Campaigns

Direct response advertising and branding are two different styles of marketing. Rather than putting all of your advertising budget into one or the other, you should balance them somewhat equally. Direct response advertising fulfills short-term goals and branding provides long-term ones. By better understanding these two different types of advertising, you can make smart decisions…

Tips for Using Color in Display Ads

Color plays a huge role in display advertising campaigns, yet many marketers overlook this key factor. It’s not surprising since things like call to actions, titles and keywords grab most of the attention. But if you want to make your display ads most effective, it’s a smart idea to consider how color may impact your…


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