Smart Sites Give Local Businesses More Credibility

The majority of consumers do their research online before contacting or visiting a business. This means that their first impression of a business happens online.


If a prospective customer were to visit your website, what do you feel they would think of your business? Would you they look at you as being credible and trustworthy? Or would they think the opposite?


It turns out that consumers are more likely to make contact if the website they are visiting is professional and high in quality. This matters even for local businesses. Having a poor quality or ugly website may not land you any brownie points, but it’s not the worst thing in the world. Having no website is.


Smart Sites Give Businesses More Credibility


According to a recent Bright Local survey, 34 percent of consumers said that a Smart Site gives a business more credibility, particularly local businesses.


A Smart Site goes beyond a traditional website to offer an immersive experience that is focused on storytelling and emotion. Smart Sites are highly engaging, intuitive and responsive. They include features such as the following:


  • List of products
  • Price list
  • Opening and closing hours
  • Phone number
  • Physical address
  • Photos
  • Accreditations
  • Blog updates


Which Factors Make People Want to Use a Local Business?


Whether you’re looking to create a new website for your local business, or simply update your existing one, you must think in the eyes of your audience. What types of factors will make people want to shop at your business? What can you tell people about your business that will persuade them to choose you?


Generally speaking, most consumers choose local businesses based on the details provided about the business, how close the business is located to them and the testimonials they have received from other customers.


As you design your website to be more Smart, think about these factors. What details can you share about your business? How can you make your business look centrally or conveniently located? Do you have testimonials or reviews on your Smart Site? Can you gather new reviews from recent customers?


Which Factors Make People NOT Want to Use a Local Business?


Now that we’ve pointed out which factors can help sell your business, is there anything that you should be avoiding?


There are clear negatives that you should watch out for on a Smart Website. The biggest offenders for local websites are poor quality content, no phone number or pricing displayed or a location that is not local enough (this is pretty much out of your control, but we wanted to mention it because it matters to customers).




Having a website for your local business is extremely important. As consumers become more vocal about what they want, however, you’re going to see that simply having a website isn’t enough. Delivering an immersive, intuitive experience loaded with the right content is what will give your local business credibility.


If you would like to learn more about building a Smart Site of your own, contact WSI Net Advantage today at 510-687-9737 or fill out our contact form!

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