RECAP: Common Social Media Mistakes Every Business Should Avoid
The onslaught of COVID-19 brought with it a necessary move to selling via the internet. After this rapid customer behavior change, but despite the easing of lockdown restrictions, online sales grew 7.4% in July compared to March.
Google tops the start of a search, but social media sites such as Facebook and Instagram are increasingly being used by at least 50% of consumers to search for local businesses and 78% of local mobile searches result in an in-store purchase.
This is an easy mistake to fix because all the tools and fields are laid out for you on the social site. With social media being the second most-searched term on Google, it is important to share key information about your business on your business pages so that consumers can navigate to you autonomously. Include information like:
Currently, the first thing you need to do is put your customers’ minds at ease by sharing your COVID-19 safety measures.
Beyond that, make sure that your posts are relevant, engaging, and well designed. Balance text, white space, and unique images. Branded graphics are especially important when sharing links. Use interactive content such as polls and videos to encourage engagement.
While quality content is critical, quantity also matters. Aim to post at least once a day to boost your spot in the algorithms. Include things like:
Responding to both compliments and complaints with grace shows the public what your company’s values are. Answering queries promptly highlights your responsiveness. All this is great for your image – and especially good for online reputation management.
The magical formula for a balanced social media mix is:
With the assistance of your local WSI consultant, you can boost your social media marketing for noticeable results. For more information on improving your social media experience and other digital marketing strategies, contact WSI today.
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