Nurturing Prospects Pays Off
I know it is really hard to stay up on newsletters and other communications to your prospects. At the same time, it can take years to land the client you met as a prospect and they weren’t ready for your services.
Here is a cool article about lead nurturing entitled “The Lead Nurturing 5 & 10″, click here to read it.
You will learn the top 5 reasons why companies should pay attention to long-term leads as well as the 10 fundamentals for nurturing prospects:
According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Similar findings hold across multiple studies; the value of lead nurturing has become clear. Nevertheless, most companies still don’t have well-defined nurturing strategies or processes in place. Something like 75% of companies essentially drop leads that aren’t ready to purchase immediately.
Love it. Now back to that newsletter…and webinar….