Why Your Small Business Needs a Mobile Friendly Website in 2017
It’s 2017 and one would assume that most businesses – large and small – have a mobile friendly website. Yet statistics show something entirely different. A recent survey of small business owners revealed that many do not believe that a mobile friendly website is a top priority. Twenty-three percent of existing business websites are not mobile friendly, and 9 percent of business owners had no clue if their websites were optimized for mobile devices.
In the U.S. alone, there are 28 million small businesses, which account for 54 percent of all domestic revenue. Much of this revenue is brought in by online sales, so to think that a mobile optimized website is not a priority couldn’t be further from the truth.
If your website is not mobile friendly, it’s never too late to turn things around. Better yet, getting your site up to speed isn’t difficult to do. Many small businesses are intimidated by the work and costs involved in getting their sites optimized, but things are easier than ever before. Rather than having a separate mobile site, you can achieve your goals with a responsive website.
Let’s check out the importance of having a responsive website in 2017 and why this will ultimately be the key to your online relevance.
Rank Higher in Google
There is a strong correlation between search rankings and traffic, so anything you do to improve your rankings is a good thing. Ideally, you want to rank on the first page of the search results for relevant keywords. Websites that rank in the number one spot receive 33 percent of all search traffic for the keyword search, while those that land in the top one to three positions see 62 percent of all web traffic.
Those are some impressive numbers, and you don’t to miss out on them. You can do everything right, but if your site isn’t mobile friendly, its rankings will be affected. Google has made it clear that mobile friendliness is a major ranking factor, and showing up in the top search results without it will be hard to do.
Give Visitors a Better User Experience
Another important part of optimizing your website is to offer a better user experience. User experiences are crucial, especially for small businesses. When a person interacts with your website, the experience they have will leave an impression on them. You want that impression to be positive so that the person is willing to come back and become a customer of yours.
No matter how wonderful your website looks, the most important factor is that visitors enjoy the interaction. When visitors have a positive UX, you will see benefits such as increased sales, enhanced productivity and improved customer service. Over time, you will also see reduced development time, lowered support costs and less maintenance.
Mobile Users Buy More
According to Black Friday and Cyber Monday sales in the U.S., mobile users are more likely to spend more than people shopping on desktops. Smart Insights reports that tablet devices account for the highest add-to-cart rates on ecommerce websites, and average smartphone rates are up 64 percent compared to average desktop rates.
It’s no surprise why mobile users tend to buy more on mobile. People are spending more and more time on their mobile devices, and thanks to improvements in Wi-Fi, it’s possible to shop anytime, anywhere. Not having a mobile friendly website means that you’re limiting your sales potential and turning potential customers away. Don’t worry, though. Your competitors are enjoying the extra sales!
Local Searches Have Higher Conversion Rates
Another area where we’re seeing higher conversion rates is on local searches. If you are a local business, take note. Having a responsive website can help you see higher conversions from your local customers. One study reported that 18 percent of local searches done on a smartphone lead to a sale within 24 hours. With desktop devices, sales only resulted in 7 percent of local searches. It was also found that 50 percent of mobile users who do a local search will visit the physical store within the next 24 hours.
Whether you provide a local service or have a local retail store, having a mobile optimized website gets traffic coming to you. The best part about this traffic is that these customers usually have an immediate need to fulfill. They are looking for convenience, availability and price. If it’s your business that shows up and delivers, it’s your business that wins.
Majority of Web Traffic Now Comes from Mobile
If you’re still not sold on having a mobile friendly site, consider that 60 percent of searches come from mobile devices. This number has increased significantly in recent years, and we can expect to see it tip the scales even further. Without a responsive website, you’re basically handing over potential sales to your competitors.
If you want to build a mobile website later on, it will be that much harder to get back some of these customers. They will have already formed positive, loyal relationships with your competitors who have been meeting their needs for years now. Keep competitive and allow your business to be found on mobile devices.
If you haven’t taken the time to create a mobile friendly website, or if you’re not sure where you stand, it’s time to get things in order. Don’t be intimidated by the process. By choosing a company that has experience working with small businesses, you can have your website optimized for mobile quickly, efficiently and affordably.
The time and effort you put into this today will be quickly offset by increased traffic and sales. At the very least, having a mobile friendly site will help your business to be found online and prevent your competitors from stealing customers.
Are you ready to learn more about getting your site optimized for mobile? Schedule a free consultation with WSI Net Advantage at your convenience. We will find a way to make your business the best it can be while being conscious of your budget. Reach us at 510-687-9737 or fill out our contact form.