Equipment Manufacturer | Case Study

Analysis & Remediation

Our client, California company which designs, engineers and builds automated product assembly equipment specializes in an industry vertical that is mature and highly competitive. Their own business has been around since the 70’s and an early developer of processes still in use today. Their differentiation has to do with the engineering prowess and thus high level of repeatability and reliability their equipment provides.

We worked with them on a number of projects over the years, but finally they decided to be serious about their digital marketing. We helped revamp their old, dusty website so it amplified their equip- ment, industry specialties, and engineering services

Approach

By redesigning their website, it became mobile friendly and much cleaner to read by visitors. The core content was supplied largely by the customer, but we added our search engine optimi- zation knowledge, by understanding what Google is looking for in order to index and display their content in order to generate more leads.

We also started adding more relevant application, industry and problem-oriented content that we developed. The point was to show prospective customers that our customer was unique in their knowledge and approach toward engineering solutions. We also manage occasional, targeted Google Ads for events and specific services as needed.

Results

We noticed that the old site generated traffic that was unrelated to their core business, The new site, once imple- mented, provided the search engines and visitors with better, more comprehensive content. The resulting traffic, time on site and leads generated by the site showed that our plan worked…and is still working today.

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