Is Your Online Holiday Marketing Strategy Ready?

While it’s a little late to put together a full-fledged holiday marketing strategy (if you haven’t already), there are still things you can do to capitalize on this most wonderful time of the year. Just because you’re a small business owner doesn’t mean that you can’t compete with the big box stores. Your product or service is unique in its own way, and you should make every effort to sell to your niche audience during the holiday season.


Here are a few reminders for getting your company set up for the online holiday shopping season.


Mobile-Friendly Website


By now you know the importance of having a mobile-friendly website. Not only are more people browsing on their mobile phones, but also they are buying directly from their mobile devices. Make sure your website is optimized for your mobile audience and includes a seamless checkout experience. You don’t want to lose people at the end of the funnel because your shopping cart is hard to navigate. A responsive design is the easiest way to ensure a good user experience across devices.


Google Product Listing Ads


Google Product Listing Ads are another type of ad service offered by Google. They are a bit different than traditional PPC ads because they are designed specifically for products, and they contain more information than regular ads. This makes them a great choice for the holiday season when you want to amp up your advertising power. Include Product Listing Ads in your online marketing strategy this season.


Product Videos


Consumers plan on watching more product videos this holiday season, so it makes sense to use this channel to generate interest in some of your products. You don’t need to do anything fancy to get your audience’s attention. Consider doing a product demonstration or a how-to video that shows the features of your product.


Social Media


Without a doubt, social media should be part of your online holiday marketing strategy. When posting on social media, include both informational and promotional content that gets people interested in your products while educating them on the benefits. Don’t forget to engage your audience by asking them questions, responding to feedback and following industry-related accounts.


Need help putting together a quick online holiday marketing strategy? WSI Net Advantage works quickly and efficiently to help our clients succeed. Give us a call today at 510-687-9737 or visit our website.


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