What are the Best Ways to Market a Commercial Landscaping Service?
Internet Marketing Ideas for Commercial Landscaping Services
As a commercial landscaping business, it’s important to put your advertising dollars where your customers are. Yet with so many ways to market your business online, how do you know which channels to utilize? Should your business be running Facebook Ads? Do you need to pay to be on Angie’s list? Is there a way to connect with customers who visited your site already?
These are all great questions! With a new spring and summer season upon us, let’s discuss the best ways to advertise your commercial landscaping business.
Start with Social Media
The best place to market your landscaping business is on social media. Each channel is unique, so choose one or two to start with and begin building an audience. If you already have a presence on these channels, you can either add another one to your list or fine tune your existing strategy.
Facebook is arguably the best social media network for commercial landscapers because you can share before-and-after photos of your work, request online reviews and use the targeting options to reach niche audiences. Instagram also works well for sharing photos and mini clips of your work, while Twitter is useful for posting links to your content or other helpful articles.
Social media is an affordable marketing tool. With all the targeting options available, it’s easy to get your content into the right hands. To make the most of your social media strategy, you need to drive both paid and organic traffic to your channels. This can be done through paid ads, pay-per-click and sponsored content. Working with a social media management company can help you design a solid strategy that meets your budget.
Update Your Website for SEO
Having a presence on social media is vital, but it’s also important that your website continues to bring in traffic. Your site may have a lot of great photos of the work you’ve done, but what about your content? When was the last time that was updated?
An SEO strategist can do keyword research to determine what types of keywords people are looking for. To be competitive, it’s smart to have a mix of short- and long-tail keywords that you rank for. Common keywords like “commercial landscaping” or “best commercial landscapers” are harder and more expensive to rank for, so you may find more success with “commercial landscaping in Fremont CA” or “commercial lawn services for CA retail.”
By including these keywords naturally in your content, you can drive highly targeted traffic to your website.
Leverage Pay-Per-Click Marketing
It’s worth having a PPC strategy these days, especially if you want to drive immediate traffic to your site. PPC is a model of internet marketing that has you pay a fee each time your ad is clicked. Rather than waiting for customers to visit your site on their own, you essentially “buy” their visit.
The benefit to PPC is that you can target highly qualified leads that are already interested in commercial lawn services. This way, you’re not paying for people who aren’t interested to click on your ad. This engagement leads to brand visibility and awareness, and you can use remarketing to connect with the lead and nurture them through the funnel (more on this later).
Additionally, PPC offers immediate results. If you’re launching a new website and want to drive sales, PPC is a great way to get this exposure while you wait for organic traffic to come your way. With many targeting and budgeting options, PPC is more affordable and effective than ever before. If you’re new to PPC, we recommend Google AdWords.
Bring Customers Back With Remarketing
Remarketing, or retargeting, is an effective way to draw customers back to your site. Let’s say that a customer clicks on your ad for commercial landscaping but doesn’t convert. You can assume that the contact is interested in what you have to offer and is now familiar with the name of your company.
As the customer continues through the research phase, you can retarget them by showing ads for your landscaping business. This keeps your services at the front of their mind and makes the best use out of your marketing budget. When you use remarketing and PPC together, you can generate more leads and convert those leads into sales.
List Your Business On Online Directories
Another step to take when promoting your commercial landscape services is to list your company on the most common online directories, such as Yelp or Angie’s List. Angie’s List does charge a membership fee, but this helps cut down on bogus reviews. Houzz is another great directory to check out, especially as a landscaper. It’s a great channel for sharing ideas and working with leads who are already warmed up to hiring a landscaper.
To ensure that your business is showing up in the local search results, we recommend starting with these top 10 business directories. Make sure that your information is updated and accurate, and that your profile includes updated photos, videos, reviews, etc.
- Better Business Bureau
- Angie’s List
- Merchant Circle
- Yellow Pages
With so many digital tools available, the possibilities are endless for marketing your commercial lawn service. At the same time, knowing where to focus your attention can be a challenge. We hope that you’ve found the information above to be helpful as you get your lawn service on the right foot this summer season.
If you need a helping hand with your marketing strategy, give WSI Net Advantage a call at 510-687-9737 or fill out our online contact form. We can build a targeted strategy that will help your landscaping business grow as quickly as weeds!