Content curation is the process of gathering content from multiple sources and delivering it to your followers in an organized way. Unlike content aggregation that simply puts together all information and references, content curation leaves room for commentary. This is what makes the content interesting and worth a read.
Some marketers may assume that content curation is a “lazy” way to fill out your editorial calendar, but it’s quite the opposite. By curating content, you can make use of important information regarding your industry while saving money. It also supports your content marketing and distribution strategy with fresh, new ideas from a variety of voices.
If you haven’t fully embraced content curation, here are a few examples to get you started.
If you don’t follow the news every day, it’s easy to miss something. Curating the news into a single post helps your audience stay current. Include the biggest highlights from the week in your industry as well as your opinions on them. You can divide the content into various groups based on their genre (entertainment and science) or tone (funny and informational).
Here are a few tips for keeping the content organized for your readers.
If you have a small editorial team, content ideas and writing can get redundant. Add some life into your content by including staff members and people from your audience. For example, you can send out a survey and ask employees to fill it out. You can then use this feedback to create an infographic or listicle. Don’t forget to add your own commentary so that the piece is original.
It’s a great idea to follow blogs from people and businesses in the industry so that you stay up-to-date. Look for trends in the stories they share. Curate the latest research and add your personal touch. Aside from the commentary, you can also create colorful graphs and pie charts to enhance the message.
Here are a few more ideas to make this research enjoyable for your readers.
Brand influencers can shake up your content marketing strategy and reach a wider audience. Influencers are known and trusted by their followers, so working with them allows you direct access to specific groups of people. Identify brand influencers based on their reputation, their knowledge on your products and services and their willingness to contribute.
To help you find the best influencers, check their social profiles and get a feel for their audience and the relationships they have with followers. If they are active and respond to their audience in a timely manner, they will probably respond to you, too. Also review the types of content they post for other brands and its strength.
Curation is something that you can work into your content on a weekly basis. It’s part of a larger strategy that will help you reach your business goals. Identify some of your best-performing content and freshen it up with new information. One of the best ways to enhance your content is by changing its format. For example, blog posts can be easily turned into infographics, checklists, social media posts and data visualization charts.
As you incorporate curated content into your best pieces, here are a few things to keep in mind.
Don’t underestimate the power of content curation. It’s an effective and economical way to fill out your editorial calendar and support your content distribution plan. To enhance your content marketing strategy, call WSI Net Advantage at 510-687-9737.
Kevin Dean, President of WSI Net Advantage...
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