How important are online reviews? Well, you be the judge!
In short, online reviews are very important. They can make all the difference in whether people trust your business, buy your products and services and recommend you to others.
People shop differently than they used to. If a customer wants to purchase something, they don’t have to do so blindly. They can narrow down their options and read the reviews to make their final decision. And, people typically don’t mind spending more money if the reviews are highly positive.
Customer feedback isn’t just important for individual products but businesses as well. In fact, 94% of shoppers admit that negative reviews will stop them from visiting a business. While people might be forgiving to a negative comment or two, several of these can cause a significant drop in traffic.
Here are a few more important reasons why you need online recommendations:
We can all agree that reviews are important, but how do you get more? It’s not always easy to get people to write an informative review, after all. But, if you don’t encourage authentic reviews, you could lose control of your brand image. Not only might you lack useful, relevant feedback from real customers, but also this leaves an opening for spammers and competitors to leave negative feedback. By building a community, you protect yourself from this.
Here are some proven ways to generate more online feedback from your customers.
By encouraging customer reviews, monitoring what others think of your brand and responding to feedback, you can be part of the conversation. While you can’t always control what other people say, it’s important to know what’s going on. This way, you can learn about your customers’ likes and dislikes, appreciate the positive feedback and address negative reviews.
Now, if you’re wondering where you are going to find the time to monitor every conversation, there are solutions available. You can either work with a reputation management company that monitors online brand mentions for you, or you can use reputation management software. By giving WSI Net Advantage a call, we can discuss which option is best for your needs. Contact us today at 510-687-9737 or fill out our online contact form.
Kevin Dean, President of WSI Net Advantage…
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