Don’t Ignore These Web Design Trends for 2016

It’s hard to believe that we’re already 4+ months into 2016. Before we know it, we’ll be celebrating the halfway mark.

 

At the start of the New Year, it’s fun to predict what types of web design trends we’ll be seeing come our way. As we move along into the year, it becomes apparent which predictions will come true and which ones are passing fads.

 

If you’re considering a redesign on your website, it’s important to know which trends are worth pursuing.

 

Let’s take a look at some of the web design trends for 2016 and why they can’t be ignored.

 

Custom Images

 

Stock photos are cheap and easily accessible, but that also makes them a dime a dozen. If you use the same photos as one of your competitors, you can easily lose a few points in the credibility and trust department.

 

Custom images are ideal. Start by replacing the photos of strangers on your website with photos of real people in your office. This is an excellent way to humanize your brand and increase engagement.

 

If you must use stock photography, edit the photos to make them look like they belong to your brand. It’s amazing what a bit of editing can do!

 

Minimalism

 

If you feature a slider on your homepage, it’s time for an update. Sliders make load times slower, and they don’t do you any favors in terms of driving clicks.

 

If you want to highlight several different photos, opt for the cleaner and uncluttered card design. Or it may be time for something new, such as a single background image. Today’s websites are focused on minimalism, so scripts, sliders and other things of this sort are losing their appeal.

 

Storytelling

 

One of the best ways to communicate your brand’s message is to tell a story through visuals.

 

Storytelling is important because it grabs the reader’s attention and instills emotion in them. Stories also relate the brand to the reader, which is important for establishing trust, credibility and loyalty.

 

As you revamp your website, think about how you can portray your brand through photos, videos and illustrations. Also be sure to balance your written and visual content. The two go hand-in-hand and should be designed as such.

 

WSI Net Advantage can give your website a fresh design that includes the latest web design trends from 2016. A new site design can increase traffic, engagement and conversions. Call us today at 510-687-9737 to learn more about our pricing structure for new websites. Or fill out our contact form and we’ll return your call shortly!

 

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