Should My Business Have a YouTube Channel?

Most small business owners agree that having a Facebook and Twitter page is essential. When it comes to YouTube, however, they aren’t quite if creating a channel is worth it. Perhaps it’s because there is a different level of work that goes into having a presence on YouTube. Instead of creating written content, short videos…

Nurturing Prospects Pays Off

I know it is really hard to stay up on newsletters and other communications to your prospects.  At the same time, it can take years to land the client you met as a prospect and they weren’t ready for your services. Here is a cool article about lead nurturing entitled “The Lead Nurturing 5 &…

8 SEO Benefits of Pinterest in your Web Presence

Just when you thought you had your social media strategyand web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also…

Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“,…

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