Importance of Online Reviews – and How to Get More!

Importance of Online Reviews – and How to Get More! How important are online reviews? Well, you be the judge!  90% of consumers read online reviews before making an online purchase  88% of shoppers trust online reviews just as much as personal recommendations  31% of customers are willing to spend more on a product with…

What are Featured Snippets and Why do they Matter?

What are Featured Snippets and Why do they Matter? Have you been hearing about featured snippets lately? Featured snippets are quick summary responses to a user’s query. They are generated by Google from the content available in specific search results. If Google finds content on one of your pages that is “rich in data” and…

10 Ways to Optimize a Piece of Content

10 Ways to Optimize a Piece of Content When you search for information online, Google’s job is to show you the best content first. Thanks to its core algorithm, Rank Brain, Google has become more sophisticated at identifying the best content. But, Google can’t do it all on its own. It needs help – and…

10 Essential Local SEO Tips for 2019

Now that we are one month in to 2019, it’s safe to make some predictions. I’m not generally one to bet, but I wouldn’t mind putting my money on the importance of local SEO. Less than one year ago, Google made a huge change in local search history – probably the biggest one yet. With…

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