What are Featured Snippets and Why do they Matter?

What are Featured Snippets and Why do they Matter? Have you been hearing about featured snippets lately? Featured snippets are quick summary responses to a user’s query. They are generated by Google from the content available in specific search results. If Google finds content on one of your pages that is “rich in data” and…

10 Ways to Optimize a Piece of Content

10 Ways to Optimize a Piece of Content When you search for information online, Google’s job is to show you the best content first. Thanks to its core algorithm, Rank Brain, Google has become more sophisticated at identifying the best content. But, Google can’t do it all on its own. It needs help – and…

10 Essential Local SEO Tips for 2019

Now that we are one month in to 2019, it’s safe to make some predictions. I’m not generally one to bet, but I wouldn’t mind putting my money on the importance of local SEO. Less than one year ago, Google made a huge change in local search history – probably the biggest one yet. With…

3 SEO Rules You Don’t Want to Break in 2019

Google “improves” its algorithms more often than you realize, and more often than you probably want to know. Google is very quiet about these changes, and in the majority of instances, you will never notice a thing. However, if you were to look at the internet as a whole, you would find that simple updates…

How Voice Search is Expected to Impact Your Marketing Strategy

How Voice Search is Expected to Impact Your Marketing Strategy Voice search is growing at a rapid pace, and it’s understandable why. It’s easy to use, especially when you’re on the go, and the technology is becoming increasingly reliable. The biggest concern with voice search is that the technology delivers the first search result. In…

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