Author Archive

Top Tips for Managing Your Online Reputation

Regardless of the size of your business, any type of negative information on the Internet can damage your reputation and affect your bottom line. People turn to the Internet to learn about today’s brands, how they do business, what the quality of their products is like and how they treat their customers. It’s important to…

Which Local Ranking Factors Matter the Most?

Google’s most recent local algorithm update has changed the rules for local SEO. If you want to see success with your local campaigns, you must know which ranking factors matter the most. A new survey shows a shift toward traditional web ranking factors, such as keywords in the titles, domain authority and linking domain quantity….

5 Cost-Effective Ways to Market Your Business Online

Marketing your business online offers a range of benefits, including a wider reach, measurable results, quicker conversions and the ability to target a specific audience. Advertising your business online doesn’t have to be a budget breaker either. There are numerous ways to successfully market your brand while being conscious of your advertising budget. Let’s discuss…

Should My Business Have a YouTube Channel?

Most small business owners agree that having a Facebook and Twitter page is essential. When it comes to YouTube, however, they aren’t quite if creating a channel is worth it. Perhaps it’s because there is a different level of work that goes into having a presence on YouTube. Instead of creating written content, short videos…


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