How to Write an Effective SEO Page
The average person doesn’t realize the amount of technical work that goes into creating an online article that is suitable for SEO content. While it’s important to write naturally and in a conversationalist tone, there are details that you must pay attention to in terms of SEO. If you ignore these details, your wonderful piece of work will never get into the right hands of the people who need the information.
On-page SEO is what allows you to rank higher in the search engines and bring in more relevant traffic. Luckily, you have control over on-page SEO compared to off-page SEO. Let’s talk about the ways you can write effective SEO copy that brings in the search traffic you need.
How to Write an Effective SEO Page
Start the page with a title tag and keyword.
Your title tag is the most important on-page SEO factor, so spend some time crafting the perfect one. Ideally, you should include your keyword at the beginning of the title tag. It’s also helpful to add modifiers to your title such as “best” or “2017.” The purpose for doing this is to help your content rank higher for long tail keywords.
Wrap your title in an H1 tag.
Most content management systems automatically add the H1 tag to your page title. It’s important to check and make sure that this is the case, as some themes can override the setting. The purpose of using H1 tags is to create hierarchy within your content. Heading tags have a top-down hierarchy from H1 to H6.
Incorporate images, videos or diagrams.
Adding multimedia to your website makes your content look more interesting, breaks up the text and keeps people on your page longer. When visitors don’t bounce off your page right away, it helps with SEO.
Wrap your subheadings in H2 tags.
Remember that the H tags are used to give hierarchy to your content. Your subheadings should be wrapped in H2 tags and include your target keywords at least some of the time.
Use your keyword in the first 100 words.
Ideally, your keyword should be used in the first 100 words of your article. Another smart practice is to use LSI keywords, which are synonyms that Google uses to determine your page’s relevance and quality.
Upgrade to a responsive design.
By now, your website should be responsive. This means that it can adapt to any device, giving users the same consistent experience regardless of the device they are on. Also, Google announced that they would be penalizing sites that weren’t responsive back in 2015.
Include outbound links.
Including outbound links helps Google figure out what your content is all about. Not only are outbound links a relevancy signal, but also studies have confirmed that pages with outbound links perform better than those without them.
Include inbound links.
Inbound links are equally important. Rather than sending visitors to another page on another website, internal links keep them on your website. The extra time spent on your site is good for SEO, and the internal linking helps with site hierarchy. Anywhere from 1-3 internal links is sufficient for each page.
Improve your site speed.
The speed of your website is huge in terms of on-page SEO. The longer your site takes to load, the more traffic you will lose, and people may learn not to trust your brand. To speed up your site, consider compressing images, using a CDN and switching to faster hosting.
Optimize your images.
Spend time editing your visuals to ensure they are optimized. Each image should contain an image file name with your keyword. Google can’t see your images, so including a file name tells the search engines what your picture is about.
Create user-friendly URLs.
When creating a page on your website, it’s likely that it will end up with a long, complicated and ugly URL. Fix your URLs so that they are short, attractive and easy to remember. Your URLs should also contain the appropriate keywords.
Add social sharing buttons.
It’s not exactly certain how much or how little social sharing affects SEO, but social shares bring more people to your content, which is a good thing. Add social share buttons to your pages so that readers are more likely to share what they’ve read with friends.
Aim for longer content.
Long-form content tends to rank higher on Google’s first page. While not all of your pages need to contain 1,000+ words, some of them should. This gives you more flexibility when adding images and video, using good keywords and applying title tags. Long-form content may also keep people on your page longer.
When writing content for your web pages, it’s important that you pay attention to the technical details. Thanks to on-page SEO, you can optimize each page, earn more relevant traffic and increase your placement in the search engines. Despite all of the updates, on-page SEO hasn’t changed much, so you should be able to make adjustments that will continue to provide you with positive results.
At WSI Net Advantage, we realize that on-page SEO can be confusing. If you’re low on time but need to see better placement and traffic for your pages, give us a call at 510-687-9737 or fill out our contact form. We’ll be happy to look over your pages and see what needs to be done to optimize them for SEO.