What You Need to Know About the Internet of Things
The Internet of Things (IoT) is something that every marketer is talking about. But what exactly does it mean and how does it apply to your marketing strategy?
IoT is the idea that everything is connected to the Internet. From a marketing perspective, this means that there are endless opportunities for brands to connect with consumers and respond in the right way, at the right time and on the right device. By 2020, 51% of the world’s top global marketers expect that IoT will revolutionize the marketing landscape. This means that they are anticipating the power of interconnectivity and already thinking about how it will fit into their digital marketing strategies.
Already we’ve seen IoT at work. From wearable fitness devices to smart appliances to smart watches, we are looking at the beginning of a new era where everything and everyone is connected to the Internet in some way. The data that is presented will allow marketers to connect to consumers and form relationships that are meaningful, relevant and helpful.
How Brands Intend to Use IoT
Here are some of the ways that marketers are projected to use IoT.
- Analyze customer buying habits across devices
- Gather data about how consumers interact with different devices and products
- Gain deeper insight as to where customers are in the buying funnel
- Provide real-time, point-of-sale notifications and ads
- Quickly and efficiently resolve customers issues
- Keep customers happy
How Much Data is Too Much?
Some marketers are concerned that they will have too much data on their hands, but rest assured that data is a good thing. It shouldn’t be intimidating. The more devices that people are connected to, the more data will be collected. With a better understanding of your target customer, you can create highly targeted campaigns that make better use of your ad budget. What will come from these campaigns is more engagement and a better return on investment.
IoT will continue to emerge and impact the brand-customer relationship. With more data, you won’t have to guess what your customers are looking for. You’ll know what they want, when they want it and how they want it. The key is being ready to provide customers with real-time engagement and customer service that meets their needs at any given moment.
WSI Net Advantage works with small and medium businesses. We are always on the front end of trends, and we’re excited to see what IoT can bring to marketers in all industries. To discuss your digital marketing strategy and ways to improve it, give us a call today at 510-687-9737, or fill out our online contact form.