How Should I Be Using Internal Links on My Blog

Blogs have many objectives aside from sharing information and engaging readers. Blog posts also help with SEO, and part of the reason for this is because of the linking. Links are an important ranking factor for search engines that are gathering information about what’s on the internet, what the content is about and how valuable it is.

External links from other sites are important, but you don’t have much control over how you get them and where they come from. Influence – maybe. Control – not so much. Luckily, you do have a lot more power when it comes to internal links, which we’d like to discuss with you below.

What are Internal Links?

Internal links are links on your website that bring visitors to other parts of your site. Internal links are included in many different areas of your website, and one of them is within your blog posts.

By adding links to your blog content, you improve SEO, give additional content for the search engines to crawl and provide the search engines more information about your website. Internal links also bring more value to your content because they allow readers to continue their research.

How Should I Be Adding Links to Content?

Every time you post a new item, add relevant links to other pages on your website to engage readers and improve your site’s visibility. Here are some tips for succeeding.

  • Add the right number of links. More isn’t better in this case and can actually hurt SEO if the search engines think you’re being manipulative.
  • Make your anchor text stand out. The easiest way to do this is by changing the anchor text to a color that is different from the rest of the copy.
  • Be descriptive about the link. If you use general keywords like “iced tea,” you’re not giving readers any clear direction about where the link will take them. If it’s a recipe for iced tea you would like to share, a better link would be “how to make iced tea.”
  • Include keywords in your links. When you include keywords in the anchor text, you can see a bigger jump in SEO. Just be sure that you are using the keywords naturally rather than stuffing them in there.

Without internal links, the search engines are going to have a harder time crawling your website, and readers won’t spend as much time on your site. Make internal linking an important part of your content marketing strategy so that you can reap the benefits. If you have any questions, contact WSI Net Advantage at 510-687-9737. Or fill out our online contact form and we will contact you shortly.

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