Two Common SEO Errors to Avoid

Kevin Dean – Wednesday, February 17, 2010

While you’re most likely become skilled in proper SEO strategies, you may still need to consider these frequent mistakes in SEO that can impede your marketing efforts. Here are two recurring mistakes that can noticeably reduce the success of your marketing efforts.Failing to Use Proper Alt Tags for Your Images

Images help improve your pages chance of being found by the search engines, but for them to work properly, your alt tags must be used correctly. First, you’ll want to add alt tags to every image on your website so that you can best catch the attention of the spiders and web crawlers.

Next, you’ll want to use specific names in your images, as well as specific descriptions in your alt tags. Naming images “photo.jpg” or “JAN2-10.jpg” says nothing about what your image contains or why it is on the page—and it doesn’t help your SEO at all.

It’s best to use names that contain your keywords such as “2010_blue_cobra.jpg” or “Internet_marketing_audio.jpg” which are applicable descriptions of the image, and will better help in your SEO effectiveness.

Explanatory alt tags should also be used. Rather than simply repeating the image name in the alt tag, use “Internet Marketing Audio Download” or “2010 Blue Cobra.” While similar, there is a slight difference that, when added to the name of the image, will double your chances for web crawlers to spider pick up your page for specific, keyword applicable searches.

Failing to Use Header Tags Properly

Another frequent error is the poor use of header tags in HTML coding. When you optimize your pages for the search engines, the header tag codes work to establish the most significant divisions and natural hierarchy of your website’s content. Using CSS tags properly by adding simple modifications to your header tags can greatly improve your SEO success rates.

Develop distinct header tags for every level of content with slight changes in each. This will create a logical progression of importance in content for your site and help the search engines to better find appropriate information for web searchers.

Perhaps the most important information and sub-heads, which should contain header tags, can be boldedcolored, centered, or even in a larger font.

<h1>The next level,</h1>

<H2>then, can stand out less, though still stand out by using a smaller font,and maybe italics rather than bold.</h2>

<H3> tags, progressively can be left aligned rather than centered, and remain the same color as the body text. And</h3>

<H4> tags can be in a smaller font.</h4>

Of course, the specific format are only suggestions, but the idea is that each tag should be slightly altered, giving each one a varying degree of importance. This will serve to catch the reader’s eye as she scans the page, as well as more quickly attract search engine spiders as they browse the web looking for the most applicable content.

Certainly, there are many more ways to format pages for improved SEO, but these simple ideas can be easily implement and can make immediately to make a difference in how well your pages attract the web crawlers.

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