Tips for Creating a Successful Content Marketing Strategy in 2016

It’s hard to believe that 2016 is just around the corner! As you celebrate another year in business, now is a good time to recap what worked well and what didn’t. Thanks to marketing analytics software, it’s much easier to track which marketing strategies are truly effective. For instance, which types of content increased conversions? Educated readers? Were shared on social media?


As you fine tune your content marketing strategy in 2016, we encourage you to keep these following tips in mind. Content remains crucial in the coming year, after all.


Identify Your Goals


In order for your content to have meaning and purpose, you must define your goals. Why are you creating content? Do you want to generate more leads, increase conversions or establish yourself as an industry leader? Only when you identify your goals can you create content that is effective.


Define Your Niche


With so much noise on the Internet, it’s important to create content that is intended for a specific audience. Know who you are writing to and why your product or service would make a great fit in their life. All content should be valuable and speak directly to the consumer you are trying to reach.


Research Your Audience


In order to best connect with your readers, it helps to know who you are writing to. Don’t just focus on superficial information; really take the time to know your audience. What are their pain points? How can your product improve their lives? What may be holding them back from making the purchase?


Create a Content Plan


It’s important to create some type of content marketing plan that details what you intend to write on, where you intend to publish it and when. But you also need to address the different types of content that will be offered at the various stages of the buying funnel. In your content plan, document at which stage of the sales funnel your users will be when they view your content.


Market Your Content


Once your strategy is in place, you need to determine how you plan to market your content. Where does your audience spend their time? How can you get your content into their hands? Social media is one of the best places to share content, but you’ll still need to figure out how your content will be seen over your competitors. Having a team of influencers can make the difference.


If you need help setting up a successful content marketing strategy in 2016, give WSI Net Advantage a call at 510-687-9737. We have helped many small businesses set up their content marketing strategies and reach new customers. You can be next!

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