Posts Tagged ‘seo and sem’

Understanding the Difference between SEM and SEO

Kevin Dean – Tuesday, February 02, 2010 While the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are often used interchangeably, contrary to common thought, there are differences. SEO concerns using website design and content, backlinks, and other strategies to spawn free traffic. SEM involves traffic that is bought whether through pay-per-click (PPC) advertising, paid inclusion, or even…

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