In Search of the Perfect Keywords

Kevin Dean – Wednesday, July 14, 2010

When it comes to Internet marketing, the most important aspect of your online business is its visibility. You might have a flashy website and brilliant copy, but if potential customers can’t find you, there’s not much hope for financial success. Proper keyword usage is a huge part of improving your ranking so that when your potential clients or customers go to a search engine like Google or Yahoo, they have a chance of finding your website. 

Sitting down and making a list of keywords is often harder than it sounds. You may know the rules about being specific and using “buying” terms, but sometimes it’s tough to come up with a comprehensive list. Even if you do come up with an extensive number of keywords and phrases to use on your site, in your blogs, and throughout your social media, how do you know they’re the ones your potential clients and customers are entering into search engines? 

Luckily, there are a number of great online resources to not only help you come up with scads of keyword options, but to research and analyze those keywords to make sure they’re optimal for driving traffic to your site.

Here’s a list of a few online tools to check out: 

Wordtracker Free Keyword Suggestion Tool

http://freekeywords.wordtracker.com/

Google Adwords External & Internal Keyword Tool

https://adwords.google.com/select/KeywordToolExternal 

Google Sets

http://labs.google.com/sets 

Trellian Free Keyword Suggestion Tool

http://www.keyworddiscovery.com/search.html 

Don’t forget to update your keywords as necessary. Over time, as your site and your customer’s needs change, so will your optimal keyword choices. Monitor trends so you can stay on top of your game and ahead of your competition.

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