SCORE Workshop: Marketing on the Internet (with Featured Speaker, Kevin Dean)
Beat Competition and Grow Your Business with Online Marketing
Tuesday, November 18: 5:00pm – 8:00pm
How Do You Make Your Internet Presence Work for You? A solid Internet presence is important for any business today. Understanding the Internet is a must. This workshop is specifically designed for the small business owner.
Reserve Your Seat: Register Now
Featured Speaker: Kevin Dean
Kevin has a BSEE degree from Rensselaer Polytechnic Institute and a Master’s Degree from Worcester Polytechnic Institute. He is Certified as a Search Engine Optimization Professional as well as Google AdWords Certified. He founded WSI Net Advantage in 2003 where he now makes his services as Principal Certified Internet Marketing Consultant available to the industry. Kevin’s 10 years of Internet Marketing experience and 20 additional years of business management experience provide him with the background and knowledge needed to see opportunities in today’s fast-paced online environment. With first-hand knowledge in tech and manufacturing, games, non-profits, consulting and a wide variety of different businesses, Kevin’s experience allows for an interactive, fast-paced, and fun class full of examples. Participants will receive facts, caveats, and methods of measuring ROI so they can put their knowledge to use immediately.
Register Today! Space is limited. Sign up early.
This class covers key topics for creating and marketing a professional business website for visitors and search engines. The class reviews best practices for e-commerce and secure websites, social media marketing options, search engine optimization, pay per click advertising, affiliate marketing and optimal web marketing strategies based on performance testing, analytics and determining return on investment (ROI). Discussion will center on actual website examples for small businesses. The class will analyze common mistakes made on the web, and reveal best practices for marketing on the internet.
Key Benefits of this Workshop:
- Key factors for a professional looking and user-friendly website
- The best keywords to define your business
- Understand Pay Per Click Advertising like Google AdWords
- Tips and uses for Search Engine Optimization (SEO)
- How to decide when to leverage Social Media
- How to measure the return on your Internet Marketing investment (ROI)
- Understanding “online reputation management” +
- The latest topics in internet marketing
This is not a technical course on how to design websites, but a workshop that teaches you what a good website should look like for effective marketing of your business.
DATE: Tuesday, November 18, 2014
TIME: 5:00pm – 8:00pm
LOCATION: Silicon Valley SCORE, 234 East Gish Road, Suite 100, San Jose, California 95112 408-453-6237
The Workshop begins promptly at 5:00 so please arrive at least 15 minutes early to sign in and get seated.
Sign up on line by Nov. 17: $40
Register at the door: $45
REGISTER NOW: Click to Register