Why Newsletters Work

Kevin Dean – Tuesday, October 05, 2010

Although sending out a regular newsletter may seem like a daunting task, it’s really easier than you think. You can include things like helpful tips and tricks, lists of useful information or links to articles. Marketing is a tricky game because the moment you’re ready to promote your services does not necessarily coincide with the time your customer is ready to buy. Newsletters remind your clients and potential prospects of what products and services you offer and guarantee that when they’re finally ready to make a move, you’re within easy reach. 

A regular newsletter is a great way to stay in touch and remind your client base what your company offers and what products you have available for them. By sending periodic newsletters on your company and services, you can keep in contact with your list and ensure that your name is the first on clients’ minds when they’re ready to buy what you’re selling. 

Offering a well thought out, professional newsletter is a great way to keep your company and product in front of your clients without pressuring them to purchase. At the same time, it ensures that they always have quick access to your contact information. As time passes, a potential client you met at a networking breakfast who is finally in the market for your product might not remember that you sell it. Or maybe in that conversation you mentioned your teleseminar, but you didn’t get the chance to talk about your retreats or eBooks. A newsletter gets that chance back for you. 

Make sure that your newsletter short, interesting and valuable. Because it’s a representation of you and your company, you should also be sure it’s well written and looks professional. Most important, be consistent and get your message out there because, if you’re not telling them, who will?

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