Marketing Through Social Networking

Kevin Dean – Tuesday, September 21, 2010

These days everyone seems to be obsessed with social media. From Facebook updates to Twitter tweets, you can keep track of what most of your friends are doing or feeling or thinking twenty-four hours a day. And, if you’re active with your account, they can keep track of your thoughts and ideas as well, which is why your business absolutely must have profiles with regular updates in both of these communities. 

Marketing through social media is different than traditional methods of advertising and promoting your business. Rather than selling products, the goal of social media marketing is to create a relationship with your clients that is more than simply buyer-seller based. Through your Facebook and Twitter accounts you can get to know your clientele and learn how you can further accommodate their needs. You can also show them that you care about those needs and are in business for reasons other than just making money. 

It’s important to know that effective social media marketing is not something that’s going to happen overnight. Dedication (and patience) is key and regular, consistent posts on both of your accounts are essential for becoming part of the online conversation.  While the occasional tweet or Facebook update can offer a discount on your product or advertise a sale, you should keep the majority of your content focused on adding value for your clientele with things like providing helpful hints or tips. 

The goal is to create an authentic persona for your business. People like dealing with people, and social media marketing is a way to remind your clientele that your business is more than just a shopping cart on a website.

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