Longer Tweets May Be in the Future for Twitter
Could you imagine a tweet that was 2,000 words long? Me neither. But it looks like that day may be coming sooner than we thought. According to a report by Re/Code, Twitter is getting ready to allow users to post tweets that are longer than 140 characters. It’s uncertain when this feature may be rolled out to users – or if it will at all. While it’s unnecessary to start rethinking your Twitter strategy at this point, it’s a good idea to at least be aware of the changes that may be just around the corner.
According to Re/Code, Twitter is currently testing out a new feature that will allow users to post up to 10,000 characters, which is about 2,000 words. This is the same character limit Twitter uses for its Direct Messages, so it’s no surprise that the company would start here. However, the number could be changed before the final product is rolled out. Twitter has been building this product since September.
So what will the new feature look like?
Twitter isn’t planning on changing the way tweets are presented, which is a good thing considering that our real-time news feeds wouldn’t be able to handle 10,000 characters on each post. Twitter’s core platform will remain the same so users aren’t bogged down with massive amounts of text. Instead, the new option will feature the same 140-character tweets with a “show more” style link at the end. Users can click the link and read more if they choose.
This may actually be a very smart move for Twitter since it keeps the same format that people love about the network while also alleviating the one problem that stands in their way: getting more people to use the platform. Loyal users who have come to love the short, real-time tweets won’t have to get upset by new changes, while those who prefer longer posts can find purpose on the network.
Some say that Twitter is just trying to play catch-up with Facebook. And they’re probably right. Twitter is definitely feeling the pressure, especially because Instagram has more active users for the first time. Snapchat is also looming in the background. Twitter’s new “Beyond 140” product may be a smart way to get people more engaged with the network once again.
Stay tuned for more information about Twitter’s new product here at WSI Net Advantage. And, if you need to help devising a Twitter marketing strategy, or any other social media marketing strategy, give us a call at 510-687-9737 or visit us at wsinetadvantage.com.