Dos and Don’ts for Social Media in 2016
Welcome to 2016! It’s a new year, which means a new…you? Well, we won’t get into your personal resolutions here, but we can talk about how you can create a better social media presence for your brand.
Maybe your social media marketing strategy could use some refreshing. It may be a bit outdated and bland, so now is a good time to give it the love it needs. Or it’s possible that you’ve never really taken the time to develop a strong campaign for your small business. If this is the case, now has never been a better time to develop a strategy your business deserves.
Let’s take a look at some crucial dos and don’ts for social media in 2016.
Social Media Dos
- Do create a social media calendar. There’s no better way to keep organized and on track with your goals than by creating a calendar. Start planning your calendar early and map out the months and approximate dates that you want to run events, share content, host contests and more.
- Do experiment with new channels. Some social media networks are old goodies such as Facebook and Twitter. By now, you probably have an established audience and presence. But don’t forget to expand your wings and try some other channels such as Snapchat. It never hurts to try something new, reach a fresh audience and show a different side of your brand.
- Do become more visual. Social media is highly visual, so take your time creating the perfect images and graphics to place into your content. You can also repurpose old content to maximize your efforts by updating it with new facts and visuals.
- Do manage your budget. You shouldn’t have to break the bank to advertise your content on social media, but expecting not to pay isn’t realistic. Determine how much you want to spend on paid advertising and which content you want more engagement from.
Social Media Don’ts
- Don’t overshare. You need to find the right balance of posting frequency – not too much, not too little. Be mindful of the platform you’re using as well. For instance, you can get away with posting more on Twitter than on Facebook.
- Don’t oversell your products. Keep the 80/20 rule in mind here. Eighty percent of your content should be entertaining, informational, etc. The other 20 percent can be related directly to what you sell.
- Don’t post the same content to each channel. You will have some overlapping of followers on each channel, but you’ll also have new audiences. Avoid posting the same content on each. Switch it up and add unique social content.
- Don’t wait to respond. There’s no better time to respond to feedback, comments, reviews, etc. than right now. Consumers expect real-time communication, otherwise they feel like the brand is not present.
Do you need help boosting your social media marketing strategy? The experts from WSI Net Advantage are happy to help! Together we can help you meet your goals for 2016! Give us a call at 510-687-9737 or visit us at wsinetadvantage.com.