Creating a Strong Internal Linking Strategy
Having a strong internal linking strategy is important for your overall SEO strategy. It aids in website navigation, encourages visitors to stay on your website longer and distributes ranking power throughout your site.
Though the concept in itself is easy to understand, internal linking is more difficult than it looks. That’s why many businesses struggle with creating a strategy that works, and why you might be finding yourself in the same boat.
In this post, we are going to discuss how you can work toward a better internal linking strategy that rewards you with SEO benefits.
Create Lots of Content
The first rule of thumb is to create lots of content. In order to have pages to link to, you must have a lot of content. And in order to have lots of high quality content, you must have a great content marketing strategy. Internal linking and content marketing work in tandem.
When linking to other pieces of content, keep in mind that you should be providing value to the reader. So, if your business installs flooring and you are writing an article on hardwood floors, your links should point toward additional resources that are helpful for the reader (i.e., posts on the benefits of hardwood flooring, hardwood flooring costs).
Use Natural Anchor Text
All internal links should include anchor text. With today’s semantic search engines, it’s best to use natural, unoptimized sentence fragments as opposed to optimized anchors. In other words, don’t overthink the anchor text or try to be fancy with it.
Aim for Deep Links
Deep links are those that go beyond your standard homepage or contact us page. The best links are those that come from your internal pages. Try to point as many links as you can at other blog posts because these pages provide substance and value for readers as opposed to just pointing them in the direction of your homepage.
Be Relevant and Reasonable
As much as it’s important to link in a natural way, there is still purpose to internal linking. In other words, don’t link just for the sake of linking. Be intentional.
Aside from using relevant links, also be relevant in the number of links you include. You don’t need tons of links in your content. Google simply suggests “reasonable,” so think about what would be helpful for the reader and leave it at that.