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Use Analytics to Better Understand Your Site’s Performance
A great website that few people see will not get the marketing results you desire, and with the explosion of online marketing activity, capturing your place online has never been more important. As the internet becomes the dominant vehicle for marketing, an internet marketing plan is essential to compete in the years to come. Too many businesses are failing to fully capture the potential from online marketing, and this is due primarily to a lack of knowledge about the tools available to be successful and a fear about spending money without the ability to measure return on investment.