How Can SEO Win Customers for My Business
A large part of search engine optimization is creating web content that can be easily found by the search engines. By contributing regular content to your website, you can effectively target your audience and increase your website’s visibility when prospects are searching for related products and services.
SEO is a complex subject, and even the best experts aren’t sure of all the factors Google uses to rank websites. One thing is for certain when it comes to SEO, though: It can help you win customers.
How does search engine optimization win you business? Let’s explore.
Relevant content makes it more likely that your website will be featured in the top listings.
Just as you have a business to run, so does Google, Bing and Yahoo. In this case, their product is a search engine, which is designed to meet the needs of users. The better and more precise the search engines are, the more users trust and use them.
With this in mind, you must realize that the search engines are looking to return the most relevant and helpful results to users. If your content lacks this, then you can’t expect it to rank highly. The search engines rely on SEO to tell them about your website and whether it matches the searcher’s needs.
Content that includes the right keywords will attract your target audience.
Keywords remain integral to your content management strategy. By including the right keywords in your content, your audience is more likely to discover your material online. If they choose to engage with you further, such as by signing up for a newsletter or following you on social media, you can nurture the relationship and increase sales.
To better understand what your audience is searching for, you will need to perform the necessary keyword research. You can read more about conducting keyword research in this beginner’s guide from HubSpot.
Valuable, informational content increases the likelihood that a prospect will engage with you.
Whether it’s an email or a phone call, any form of contact from a potential customer is exciting. It’s even more exciting when the prospect is brought to you from a piece of content because they are already “primed.” They know your product/service, they know a bit about your brand and they have a genuine interest in what you have to offer. In other words, some of the work is already done for you.
Continue to offer educational content such as ebooks, whitepapers and podcasts. This shows prospects that you can be trusted and are an expert in your industry. Even if they don’t convert right away, you can use these opportunities to nurture your relationships with customers.
When you are ready to improve your SEO strategy, give WSI Net Advantage a call at 510-687-9737 or fill out our contact form! We can take your search engine marketing to the next level while helping you to fulfill your business objectives.