Should My Business Have a YouTube Channel?

Most small business owners agree that having a Facebook and Twitter page is essential. When it comes to YouTube, however, they aren’t quite if creating a channel is worth it. Perhaps it’s because there is a different level of work that goes into having a presence on YouTube. Instead of creating written content, short videos need to be uploaded, and these videos can be much more time consuming than a blog post.

Also, it gets confusing to know when to draw the line. Obviously, you don’t want to spread yourself too thin by being on too many social networks. At the same time, you don’t want to miss out on an important opportunity, especially if your competitors have already snagged their spot.

What are the Benefits to YouTube?

Creating online video content increases SEO, helps your product/service sell to a larger audience and serves as a powerful branding tool. In fact, Google’s algorithms favor popular content formats, so hosting YouTube videos can help with your organic placement. It can also serve as a quality backlink, another ranking factor for Google.

As more people watch your videos, your channel will see more engagement. Imagine how you can strengthen your relationships with current customers, generate new leads and increase activity on your other social media profiles. In the end, your YouTube channel is another platform for conveying your message, connecting with your audience and confirming an online presence.

Ideas for Getting Started

One mistake that you don’t want to make is relaying the same information that is already on your other social profiles. While you will find a unique audience on YouTube, you want to offer a new perspective of your business. Think about some of the elements that are lost in your current social media marketing strategy and bridge this gap through short videos. Also, what emotions do you want to evoke from your audience? Do you want to make them laugh? Get inspired? Feel motivated?

Below are a few ideas for how you can use YouTube videos to expand on your current social media marketing strategy.

  • Demonstrations of how to use your product.
  • Testimonials from satisfied customers.
  • Solutions for common problems.
  • A behind-the-scenes look at your company.
  • Sneak peeks of new product launchings.
  • Telling a story using multiple short videos.
  • Silly/most creative uses for your product.
  • Information on a charity or organization you support.

The fact is that YouTube is an important channel for businesses, and it’s one that should be considered for your own online marketing strategy.

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