Why Remarketing is More Than Making a Sale

The online world is particularly loud and noisy, and because of that, consumers have no choice but to filter out the information that is irrelevant to them. The ability for the human brain to do this is actually a good thing because an overload of information would make the Internet unenjoyable. But from a marketing…

Multiply Your Conversion Rates

Marketers everywhere love a good landing page. With slick, user-friendly designs, skillfully optimized content and some trusty A/B testing, you will have the makings of a customer converting machine! Time and time again, landing pages are proving to be just what the digital doctor ordered if your company is in need of qualified leads while…

Five Components to Improving Customer Acquisition

In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. In this month’s Digital Marketing Video we have given you 5 key components for a digital marketing plan to take your customer acquisition to…

The Time Has Come. More Searches are Now on Mobile than Desktop

Last year Google made several informal comments about the likelihood of mobile searches surpassing desktop searches sometime in the year. Google confirmed earlier this month that this has finally happened. The company reports that, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google did…

Know Who Visited Your Website with Lead Forensics

If you’re like most business owners, you’re making a significant investment in website development and strategies to generate traffic, but you probably don’t know much about the people coming to your website. Research shows that only 2 percent of visitors actually inquire about the services, which means the bulk of your visitors are left anonymous….

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