How Content Will Affect SEO in 2016

As a content manager, it’s crucial that you stay on top of content shifts that can change the dynamics of your content marketing strategy. If you’re not planning ahead, you’ll be playing catch up all the time. With a new year in tow, now is a great time to start building out your editorial calendar…

Five Components to Improving Customer Acquisition

In today’s increasingly over-crowded online marketplace, the key to building a loyal customer base is to consistently follow an effective digital marketing plan – something most companies still fail to do. In this month’s Digital Marketing Video we have given you 5 key components for a digital marketing plan to take your customer acquisition to…

Could Your Business Benefit from a Mobile App?

Mobile apps have a lot of untapped potential, but for small businesses with strict time and budget constraints, they can feel unnecessary. Yet mobile apps have extreme possibilities for small businesses, especially those that are local. Mobile apps are not for everyone, though, so it’s important to weigh the pros and cons to having one….

Have You Received a Mobile Usability Warning from Google?

Earlier this year, Google began sending out mass notifications to webmasters with sites that aren’t mobile friendly. The subject of these messages is “fix mobile usability issues found on…” The message then goes on to explain that these sites have critical usability errors for mobile devices and they will be penalized if they are not…

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